Market Melissa Visits East Side Fairway and Dreams up Her Ideal Food Store

Market Melissa reviews the new Fairway Market and dreams up her what her ideal market would look like, take it away Melissa.

You won’t be hard-pressed to find a food market in NYC but what’s tricky is finding one that has everything on your weekly shopping list. I often go to 3 different stores in order to get the best produce, seafood and organic food. Fairway Market is a true one-stop shop. While Westsiders have been enjoying this store for over 50 years, the East side was just recently blessed with one this summer.

Brittany (our summer nutrition nerd) and I checked out the new store on a recent Friday afternoon. We were there around 11am and had quite an enjoyable shopping experience. This was a sharp contract to my experience at the West side store, which I like to compare to the game show Supermarket Sweep.

What I love about the new East side store are the wide aisles (for NYC) and how well everything is laid out and organized. The organic produce is clearly labeled in its own section of the store. In addition to the organic choices, you will also find all of your mainstream brands you find at other supermarket chains.

Here are some of the highlights that wowed us Supermarket nerds:

• A wheat free, gluten free, dairy free section – You won’t need to scour the aisles to find products that meet these allergy needs. All of the products that meet these criteria are neatly labeled and packed into a nook downstairs. 

• Ground peanut butter and almond butter station – Whole Foods has this as well. This is perfect for those who can’t be trusted with a full jar of peanut butter at home. You choose how much you want to purchase with a no nasty ingredients added. 

• Probiotic section – Next time you experience digestive woes or your immune system needs a kick in the butt, head to this section of the store. You will find everything from Kombucha, yogurt shots such as Siggi’s yogurt here. and supplements including Culturelle. 

• Oil tasting section – No more just picking up a plain extra virgin olive oil. Fairway has a whole section dedicated to different flavored oils, which you can taste with a small piece of bread that is offered. We opted out but there were numerous shoppers dipping in (perhaps double dipping).

• Made to order sushi – For all of you sushi lovers out there, Fairway offers grab and go, as well as made to order sushi. The best part is you can also request brown rice.

Despite the "specialty" nature of the store, Fairway is known for great value. I have yet to find a store in the city that can beat Fairway’s prices. Shoppers beware though – not everything is healthy. As always, read your labels and steer clear of the hot food self-serve bar upstairs.  They were serving fried chicken and mac n’ cheese during our visit.

Lauren asked me what my ideal supermarket would look like. After spending a good part of the past year at various markets I said:

It would be a place where everything you could possibly want would be available to avoid running to 10 different stores.  I would have a seasonal/local section and plenty of organic options. I'd love a cafe like Whole Foods so customers could buy food and sit down and eat and really spend time there. A juice bar would be nice. My store wouldn’t sell items with HFCS, hormones, food dyes or artificial sweeteners (so it may be a smaller store). And of course there would be someone like myself who could offer shopping advice and recipes to correlate with what the store was currently selling.

Where is your favorite place to shop? Do you find you need to visit numerous stores to find everything you need? Tell us about your dream market.

Overwhelmed with food shopping? Join us on a Market Foodtraining tour at the new Fairway or your store of choice. Contact Melissa to hop on the next tour. Not in NY? Follow Melissa on twitter (@MarketMelissa) for the latest market finds. Melissa is also giving away a NYC Market Foodtraining tour for four. To be eligible leave a comment below telling us you’re in the NY area.

What Your Grocery Bill Says About You

Tuesday I attended the Museum of Natural History’s “Spring Environmental Lecture and Luncheon”. Each year there is a different theme and a panel of experts assembled. I couldn’t have been more excited that this year’s topic was food. Lynn Sherr moderated and we heard about vertical farming (in skyscrapers), programs educating New York City school children about the environment and healthy eating (43% of city public school children are overweight) and my favorite fact of the day- that the museum’s giant dinosaur’s consumed around 100,000 calories a day.

After the presentation the floor was opened up for questions. An audience member stood and introduced herself as a local farmer. She asked “why is it that people will pay $4 for a latte but not the same for a few pounds of organic carrots? Nevin Cohen, an expert in urban food policy, explained that each of us “votes” three times a day. With these votes we can support smaller-scale farms or whatever it is we deem important when it comes to food.

The day before this lecture I posted about a new drinkable probiotic from Siggi’s yogurt. Some people chimed in that they loved Siggi’s, a couple that they didn’t particularly enjoy it. These divergent opinions were expected. What surprised me was that a couple of commenters, authors of fantastic nutrition blogs, said that they hadn’t tried Siggi’s yet because of its price tag. It was “too expensive.” While I’m all for being mindful of what you spend (with the exception of shoes) I believe we have to “vote” for our local farmers and for small companies producing quality products. We have to vote for them and buy them or they will not be there.

In 1949, Americans spent 22% of their income on food. In 2009 that figure decreased to 10%.

While it seems like saving money is always a good thing, this isn't anything to cheer about. Cheap food is often the product of factory farming and industrial agriculture. With jumbo size products being sold for cheaper, Americans may be gaining more for their dollar, but they're also gaining more weight, losing their health, spending more on their healthcare and supporting environmentally unsustainable practices.

 The comments above and this poignant, must-watch video clip are from a Huffington Post piece “How Much do Americans Spend on Food". 

Now I’m in no way saying that everyone needs to eat organic carrots or Siggis yogurt. The nutrition bloggers I referenced earlier are definitely not in favor of the processed food harming NYC children and children around the country. I just think we have to reconsider what “value” is when it comes to food and what we deem “too expensive”.  The domination of our food supply by factory farms and food conglomerates has been alarmingly costly in other ways. And just in case Starbucks takes offense to the Natural History mention, I have nothing against a latte (make with organic milk) either.

Are you budget-conscious when it comes to food? What do you feel your food splurges are? Would you rather spend $4 on a latte or organic carrots?

Trader Joe's Greatest Hits

A new Trader Joe’s store recently opened a few blocks from Foodtrainers. I headed over a few weeks ago to scope it out. The check-out line snaked around the store and it was very crowded. I walked around a little and left. To be honest, I have never grasped just what makes people rave about Trader Joes. I asked Melissa, aka Market Melissa, to fill me in.


What’s the Trader Joe’s craze about? I don’t always get it, is it price? Prepared food? Help!
One great thing about Trader Joe’s is that they have standardized pricing, which means that just because you live in a city you won’t pay more than at a store in the suburbs. Also, most of their products are Trader Joe’s brand, which helps keep the prices down. You can also find many single serve, portion-controlled foods and pre-cut fresh veggies and fruit. Some may argue this produces extra waste due to packaging; on the other hand it can be great for those who are busy and looking for shortcuts. Frozen food is abundant at Trader Joe’s and some are great finds (but many are loaded with sodium so always remember to read the food label and skip anything that contains more than 500mg of sodium per serving). Speaking of servings, many contain 2-3 servings per package, another important fact not to overlook when shopping.

What are your top Traders’ items? Clients like the single server brown rice, how’s that?
Below you will find some of my favorite items at Trader Joe’s. While there are many more than make this list, I tried to give you the MVPs that always seem to make my own weekly shopping list. As far as the brown rice goes, TJ offers a frozen organic brown rice – ingredients are: brown rice. Plastic single serve bags can be great, just empty the contents in a microwave safe bowl and cook it that way, rather than in the plastic pouch it comes in.

1. Trader Joe’s Lite Kettle Corn – individual sized bags. Perfect combination of sweet and salty offering up a generous portion for only 110 calories plus 3g fiber.

2. Trader Joe’s just a handful of almonds – portion controlled bags of almonds. Great for the on the go and the snacker who can’t be left alone with a full bag of nuts.

3. Trader Joe’s edamame hummus – For a different spin on traditional hummus.

4. Trader Joe’s Super Seeded Tortilla Chips (made with organic flax, chia and hemp seeds) – Everyone needs a go to tortilla chip, why not get some nutrients while you’re at it?

5. Trader Joe’s Organic Split Pea soup – While I always like recommending making your own, a prepared one is always good to have on hand and this one is delicious.

6. Trader Joe’s Dark Chocolate Almonds – Sometimes I just need a taste of something sweet. 2-3 of these does the trick.

7. Trader Joe’s Frozen Steal Cut Oatmeal – In a hurry in the morning? Pop this in the microwave in the morning and you get a serving of oats sweetened with just a bit of maple syrup and brown sugar. Not bad for 150 calories.

8. Trader Joe’s Almond Butter – Great alternative to peanut butter and cheaper than other brands I have seen.

9. Trader Joe’s Organic High Protein Tofu – Great to add to salads or over Quinoa for a quick meal.

10. Trader Joe’s whole wheat pretzels – You won’t usually find pretzels on my clients’ food sheets, but these stood out to me due to their 100% whole wheat flour content and therefore fiber. If you have a pretzel craving, these would be the ones to choose.

11. Trader Joe’s High Fiber cereal

12. Trader Joe’s Pomegranate Cranberry Bran muffins – For 100 calories and 14g of fiber this can really get your system “going” if you know what I mean.

13. Trader Joe’s grilled chicken ready to heat and eat. Balsamic vinegar and rosemary or lemon pepper are both good choices.

14. Trader Joe’s steamed lentils – ready to eat warm or cold as a side dish or on top of salad.

15. Trader Joe’s black bean and roasted corn salsa – delicious topping to grilled chicken or fish.

16. Trader Joe’s ready to eat shelled edamame – there is a little salt added, which may be why they are so good. I like adding them to salads or mixing them into quinoa.

Great list, it seems as though there are a lot of snacks. If you were getting a day’s worth of Trader Joe’s food what would your breakfast, lunch, dinner and snacks be?


Breakfast: TJ’s steel cut oatmeal

Snack: Organic Fuji apple

Lunch: TJ’s has many prepared salads – the southwest one is my favorites, but I suggest swapping out the dressing that they provide with olive oil and lemon juice.

Snack: One package of just a handful of almonds.

Dinner: Balsamic vinegar and rosemary chicken breast (ready to hear and eat) with a side dish of TJ’s steamed lentils.

Thank you  Melissa. You mentioned a few items I now want to try. If you’d like to contact Melissa O’shea, here email is Melissa@Foodtrainers.net. Melissa leads our Market Foodtraining tours at various NYC markets.
Do you shop at Trader Joe’s? If so, what are your MVP’s?