Unrealistic Serving Sizes or Unrealistic Consumers?

On Tuesday I was contacted by Good Morning American to tape a segment on serving sizes. I shuffled my afternoon calendar and made my way over to Fairway Market to meet their crew. The news of the day involved a request by CSPI (often referred to as the food police) asking the FDA to revise serving sizes on certain food labels. I was interviewed in various aisles and went back to my office.  I watched the show the next morning and later contacted the producer; I thought I had missed the nutrition segment. She apologized to me and explained the story “had been bumped for the peacock.” The peacock being the one who had escaped from the Central Park Zoo. Serving sizes would wait another day.

The segment did air yesterday but my gripping comments about soup and cooking spray were cut to about the length of time the label suggest you spray (or a ¼ second) so I’ll fill you in. CSPI feels that the labels for certain foods such as the aforementioned canned soup, cooking spray as well as ice cream and coffee creamer (not a particularly healthful foursome) underestimate the actual amount of these foods consumers use. It’s hard to argue that one-cup of soup, an actual cup not a restaurant mug is pretty teensy and measuring ¼ second as aerosol oil sprays  suggest on the label is silly. I mean, “one-Mi” if we’re using the exact science of Mississippi counting.  So yes, the labels have their faults but perhaps consumers of canned soup, ice cream, spray oil and coffee creamer have bigger fish to fry.

While the serving size may be a little off, all labels list “servings per container.” So to determine just how much of a sodium bomb your Chicken Noodle soup is you need to multiply the serving by a factor of 2 or 2.5. Are we unsure consumers can do this?  CSPI is worried about people with hypertension, I am too. Should people who care about their blood pressure be eating canned soup? Or, are they reassured by the 790 milligrams if they eat the suggested 1-cup serving? I am all for pointing out confusing and misleading food packages but don’t see this as all that misleading.

CSPI suggests “the FDA should define serving sizes to reflect what consumers actually eat.” To me that’s opening up an extra large can of worms. With that reasoning is a serving size of frozen pizza one pie? A pint of ice cream? A liter of soda? CSPI found on a phone survey that most Americans do not consume 1 cup of soup, can we use what people actually eat to formulate guidelines? I don’t think so.  

Food companies know what’s going on. Chips would be less attractive if calories per bag were listed. “One hundred calories per serving” sounds much better, too bad if there are 25 servings in the bag. So there’s a little fudging in on the part of the companies but who are we kidding when we down the bag of chips? So while I know most people don’t have a “teacup” of cold cereal, if you eat fewer packaged foods you’re in a better place for a host of reasons.  And in case you are more interested in the peacock story, here it is.

Do you think serving sizes are “misleading”? Do you think they should, as CSPI requested, reflect what consumers actually eat? Do you eat any of the four foods mentioned?

Workout Reward

It seems rather intuitive that cranking up your exercise helps you lose weight.  After all, if you’re burning more calories and eating the same way that would be the case. The problem that exists, that I refer to as “marathon syndrome” is that for some people feel they deserve a reward for their exercise efforts and that reward is often edible. When I look at food journals, for clients training for a marathon, the day of their long run is usually when I see the pancakes or cookies. And in case you’re tempted to explain this based on appetite, the same workout rewards have been observed with lighter workouts.

The May issue of the Nutrition Action Healthletter, interviews one of my nutrition heroes Dr Brian Wansink. Wansink wrote the book “Mindless Eating” and this interview focused on cues that affect our eating. My post on the connection between color and appetite was an example of one of these cues. Regarding exercise, Wansink summarized an experiment conducted with participants on a retreat. Before dinner, the group was divided in two. One group was told they were headed on a scenic walk around a lake. The other group was told they were going on an exercise walk. Both walks were easy and paced similarly. When they returned and had dinner the “exercise” group ate more. They also estimated they had burned more calories.

Another study, with postmenopausal women, divided participants up in groups and prescribed varying amounts of weight loss. Women doing the most exercise did not lose the most weight. There was more food compensation in this group than the low or medium exercise group.  An association was seen between increased exercise and increased “rewards”.

In some cases it’s not even the exercise but thinking about exercise that can trigger reward behavior On her blog Herbal Water, Dr Ayala discussed a recent study in the journal Appetite.  Participants read a passage about a 30-minute fun walk or a 30-minute exercise walk (not unlike the Wansink experiment). After reading, those who had read the passage and answered questions were presented with snacks and candy. They were allowed to scoop as much as they wanted into bags to take home. Those who had read about exercise scooped 52 percent more. 

If you’re exercising to release stress or for your health, this sense of entitlement may not be a problem. However, if you’re interested in losing weight because Memorial Day is about three weeks away that’s another story. I work with clients on their self-talk. If we can see fitness, leanness or slimming down as the “prize” sometimes we can skip the post-workout pancakes. Another tool is to pre-plan food on more intense workout days to avoid impulsive decisions.  It also should be pointed out that there’s nothing wrong with having a treat as long as it isn’t presented as a workout reward. Love handles aren’t that rewarding.

Do you find yourself feeling exercise entitled? Do you eat differently on workout days? Why do you think there’s this “I ran so therefore I eat” connection? 
Speaking of rewards (ha) the winner of our Sweet Riot giveaway is EA The Spicy RD.