Showing posts with label farmers markets. Show all posts
Showing posts with label farmers markets. Show all posts

Superfruits or Super hype?

Source: NY Times, is this in your fruit bowl?

Recently, I was contacted by one of my favorite writers who was working on a story about superfruits.  She asked me if I had time for an interview and said “I'll be talking to some hard core sciencey types, but also was wondering if I could get your Laurenly real world insight (a la, "do you really think a Dunkin Donuts Acai Slushee will keep cancer at bay?"). While I was fairly very insulted not to be regarded as “hard core and sciencey” (why did I bother with the whole Masters of Science? Do I need a PhD?) I obliged. My Laurenly opinions:

Most fruits are super:
When it comes to produce (and not gummy candy or “juice” drinks) brightly colored means beneficial. There are food trends much like fashion trends. While we’re hearing about maxi skirts, minis are just fine. The same goes for acai and blueberries. Just because something is familiar doesn’t mean it is inferior.

Don’t look to vodka for your vitamins:
Did you see the article, last month, in the New York Times about Dragon fruit? There’s a new superfruit on the block (see photo above, not sure I want to eat that). “Skyy is introducing a dragon-fruit-flavor vodka spring. Celestial Seasonings, the Colorado-based stalwart of herbal infusions, recently began pairing powdered dragon fruit with green tea. There’s a Sumatra Dragon fruit version of Bai, a thirst quencher made from the unroasted fruit of the coffee plant; a line of Lite Pom that blends a few swigs of dragon fruit with pomegranate juice; and a new pitaya-tinged cream liqueur called Dragon Kiss.”

This is where popularity turns into perversion. To answer the question above, nothing at a doughnut shop is improving your health. The same goes for flavored vodka with a smidgen of fruit (the real sign a superfruit has arrived). Quality counts and if you sample superfruits seek out a something as close to the original source as possible.

Superfruits and foods may be new to us but not necessarily new:
Though superfruits may seem to suddenly pop up, many of them have been consumed for thousands of years. I am a big Goji berry fan (though a client almost ruined them for me saying they taste like feet). Lest you think superfruits are only about heart health and cancer prevention gojis are also sexual tonics. I wrote about them last year for Valentines Day. I love the cocoa dusted gojis.

Pomegranates are also on my shopping list when they are available. With a family history of heart disease, I put on rubber gloves and shell those slippery seeds. I also add an ounce of pure pomegranate juice to seltzer every so often.

What ever happened to eating seasonally and locally?
It’s strange to me that on one hand we’re encouraging people to shop at farmers’ markets and join CSA’s. In another breath we’re mentioning mangosteen. There’s no mangosteen at my local market or anywhere close. There are delicious fruits and vegetables that I recognize and can pronounce. 
It’s fine if you want to try dragon fruit (though the Times didn’t rave about it’s taste despite its “good looks”), just don’t forget about the plums, blackberries and cherries that are all “super” right now.
What’s your verdict on superfruits- super or hyped? What’s the most silly superfruit use you’ve seen? Have you tried goji berries, acai or dragon fruit?





Trader Joe's Greatest Hits

A new Trader Joe’s store recently opened a few blocks from Foodtrainers. I headed over a few weeks ago to scope it out. The check-out line snaked around the store and it was very crowded. I walked around a little and left. To be honest, I have never grasped just what makes people rave about Trader Joes. I asked Melissa, aka Market Melissa, to fill me in.


What’s the Trader Joe’s craze about? I don’t always get it, is it price? Prepared food? Help!
One great thing about Trader Joe’s is that they have standardized pricing, which means that just because you live in a city you won’t pay more than at a store in the suburbs. Also, most of their products are Trader Joe’s brand, which helps keep the prices down. You can also find many single serve, portion-controlled foods and pre-cut fresh veggies and fruit. Some may argue this produces extra waste due to packaging; on the other hand it can be great for those who are busy and looking for shortcuts. Frozen food is abundant at Trader Joe’s and some are great finds (but many are loaded with sodium so always remember to read the food label and skip anything that contains more than 500mg of sodium per serving). Speaking of servings, many contain 2-3 servings per package, another important fact not to overlook when shopping.

What are your top Traders’ items? Clients like the single server brown rice, how’s that?
Below you will find some of my favorite items at Trader Joe’s. While there are many more than make this list, I tried to give you the MVPs that always seem to make my own weekly shopping list. As far as the brown rice goes, TJ offers a frozen organic brown rice – ingredients are: brown rice. Plastic single serve bags can be great, just empty the contents in a microwave safe bowl and cook it that way, rather than in the plastic pouch it comes in.

1. Trader Joe’s Lite Kettle Corn – individual sized bags. Perfect combination of sweet and salty offering up a generous portion for only 110 calories plus 3g fiber.

2. Trader Joe’s just a handful of almonds – portion controlled bags of almonds. Great for the on the go and the snacker who can’t be left alone with a full bag of nuts.

3. Trader Joe’s edamame hummus – For a different spin on traditional hummus.

4. Trader Joe’s Super Seeded Tortilla Chips (made with organic flax, chia and hemp seeds) – Everyone needs a go to tortilla chip, why not get some nutrients while you’re at it?

5. Trader Joe’s Organic Split Pea soup – While I always like recommending making your own, a prepared one is always good to have on hand and this one is delicious.

6. Trader Joe’s Dark Chocolate Almonds – Sometimes I just need a taste of something sweet. 2-3 of these does the trick.

7. Trader Joe’s Frozen Steal Cut Oatmeal – In a hurry in the morning? Pop this in the microwave in the morning and you get a serving of oats sweetened with just a bit of maple syrup and brown sugar. Not bad for 150 calories.

8. Trader Joe’s Almond Butter – Great alternative to peanut butter and cheaper than other brands I have seen.

9. Trader Joe’s Organic High Protein Tofu – Great to add to salads or over Quinoa for a quick meal.

10. Trader Joe’s whole wheat pretzels – You won’t usually find pretzels on my clients’ food sheets, but these stood out to me due to their 100% whole wheat flour content and therefore fiber. If you have a pretzel craving, these would be the ones to choose.

11. Trader Joe’s High Fiber cereal

12. Trader Joe’s Pomegranate Cranberry Bran muffins – For 100 calories and 14g of fiber this can really get your system “going” if you know what I mean.

13. Trader Joe’s grilled chicken ready to heat and eat. Balsamic vinegar and rosemary or lemon pepper are both good choices.

14. Trader Joe’s steamed lentils – ready to eat warm or cold as a side dish or on top of salad.

15. Trader Joe’s black bean and roasted corn salsa – delicious topping to grilled chicken or fish.

16. Trader Joe’s ready to eat shelled edamame – there is a little salt added, which may be why they are so good. I like adding them to salads or mixing them into quinoa.

Great list, it seems as though there are a lot of snacks. If you were getting a day’s worth of Trader Joe’s food what would your breakfast, lunch, dinner and snacks be?


Breakfast: TJ’s steel cut oatmeal

Snack: Organic Fuji apple

Lunch: TJ’s has many prepared salads – the southwest one is my favorites, but I suggest swapping out the dressing that they provide with olive oil and lemon juice.

Snack: One package of just a handful of almonds.

Dinner: Balsamic vinegar and rosemary chicken breast (ready to hear and eat) with a side dish of TJ’s steamed lentils.

Thank you  Melissa. You mentioned a few items I now want to try. If you’d like to contact Melissa O’shea, here email is Melissa@Foodtrainers.net. Melissa leads our Market Foodtraining tours at various NYC markets.
Do you shop at Trader Joe’s? If so, what are your MVP’s?



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